In recent years, the significance of fostering entrepreneurial ecosystems within universities has gained considerable attention. These ecosystems play a pivotal role in nurturing innovation, supporting student and faculty startups, and promoting collaboration between academia and industry. To further enhance and streamline the dynamics of these ecosystems, this study introduces the concept of an "Online Community Marketplace." This research explores the conceptualization, design, and implementation of an Online Community Marketplace tailored to the unique needs of university entrepreneurial ecosystems. The platform serves as a digital hub where students, faculty, alumni, mentors, investors, and industry partners can interact, share resources, and collaborate on entrepreneurial initiatives. This study contributes to the growing body of literature on entrepreneurial ecosystems by the development of an online community marketplace for use in the university entrepreneurial ecosystem.
Author(s): Oluwatosin Aderinola, Oladunni Daramola, Akintoba Akinwonmi and Kolawole Akintola
